{"id":9358,"date":"2026-01-04T10:22:26","date_gmt":"2026-01-04T09:22:26","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=9358"},"modified":"2026-02-13T10:30:26","modified_gmt":"2026-02-13T09:30:26","slug":"le-barometre-des-dirigeants-francais-2026","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/publications\/etude\/le-barometre-des-dirigeants-francais-2026","title":{"rendered":"Le Barom\u00e8tre des dirigeants fran\u00e7ais 2026"},"content":{"rendered":"\t\t
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Eurogroup Consulting d\u00e9voile les r\u00e9sultats de son nouveau Barom\u00e8tre des dirigeants fran\u00e7ais 2026, r\u00e9alis\u00e9 en partenariat avec le r\u00e9seau des entrepreneurs des Chambres de Commerce et d’Industrie de France<\/a>, CCI France International<\/a>, les Conseillers du Commerce Ext\u00e9rieur de la France<\/a> et BFM Business<\/a>.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Face aux tensions g\u00e9opolitiques, aux al\u00e9as \u00e9conomiques et \u00e0 l’instabilit\u00e9 politique, les dirigeants fran\u00e7ais font le choix de l’action. Ils n’attendent plus un hypoth\u00e9tique retour \u00e0 la stabilit\u00e9 : ils d\u00e9cident d’avancer et<\/b> de tenir le cap.\u00a0<\/strong><\/p>

L’\u00e9dition 2026 du Barom\u00e8tre, qui s’appuie sur plus de 1 000 r\u00e9ponses de chefs d’entreprises bas\u00e9s en France ou \u00e0 l’\u00e9tranger, r\u00e9v\u00e8le un basculement strat\u00e9gique majeur : la prudence a laiss\u00e9 place \u00e0 l’assertivit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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2026 : TENIR LE CAP <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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L'\u00e9tat d'esprit des dirigeants <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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51% <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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se d\u00e9clarent neutres, confiants ou optimistes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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40% <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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se d\u00e9clarent incertains (stable VS 2025<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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9% <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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seulement se d\u00e9clarent pessimistes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Trois priorit\u00e9s strat\u00e9giques se dessinent <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Les dirigeants ont clairement hi\u00e9rarchis\u00e9 leurs axes d’action :<\/strong><\/p>

  1. Rentabilit\u00e9 et performance \u00e9conomique : 83% (+10 points VS 2025<\/a>)<\/strong>
    La priorit\u00e9 absolue demeure la pr\u00e9servation et le r\u00e9tablissement des marges.<\/li>
  2. D\u00e9veloppement international : 56% (+20 points)<\/strong>
    Le v\u00e9ritable signal de 2026 : une acc\u00e9l\u00e9ration spectaculaire de l’app\u00e9tit international. Les entrepreneurs vont chercher la rentabilit\u00e9 l\u00e0 o\u00f9 ils pensent la trouver.<\/li>
  3. Ressources humaines : 52% (+5 points)<\/strong>
    La bataille des talents reste centrale. Le capital humain demeure le facteur de diff\u00e9renciation par excellence.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    L'ambition de d\u00e9veloppement \u00e0 l'international<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    La carte des opportunit\u00e9s s’affine. Si l’Europe reste le terrain naturel d’expansion, l’attrait pour l’Asie du Sud-Est se confirme et le Moyen-Orient r\u00e9alise une perc\u00e9e notable, passant du rang 5 au rang 3 en un an.<\/p>

    Dans leurs crit\u00e8res d’implantation, les dirigeants privil\u00e9gient avant tout le pragmatisme \u00e9conomique : 87% placent le contexte \u00e9conomique local en t\u00eate<\/strong>. Les dirigeants vont l\u00e0 o\u00f9 l’\u00e9conomie fonctionne, o\u00f9 les march\u00e9s sont dynamiques et o\u00f9 la croissance est au rendez-vous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Des risques qui demeurent pr\u00e9occupants<\/h2>\t\t\t\t<\/div>\n\t\t
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    66% des dirigeants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    consid\u00e8rent les risques g\u00e9opolitiques<\/strong> comme majeurs (-8 pts <\/strong>VS 2025<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    48% des dirigeants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    identifient les risques \u00e9conomiques<\/strong> comme pr\u00e9occupants (-20 pts VS 2025<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    8% seulement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    consid\u00e8rent le climat<\/strong> comme un risque majeur<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Dans le classement des pays jug\u00e9s les plus favorables \u00e0 la comp\u00e9titivit\u00e9 : les \u00c9tats-Unis (23%)<\/strong>, l’Italie (12%)<\/strong> et la Chine (10%)<\/strong> arrivent en t\u00eate. \u00c0 noter : les \u00c9tats-Unis sont deux fois moins cit\u00e9s qu’en 2025, tandis que l’Italie progresse sensiblement et d\u00e9passe d\u00e9sormais la Chine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Le mot de Gilles Bonnenfant, Pr\u00e9sident d'Eurogroup Company<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Les dirigeants ont bascul\u00e9 dans un nouveau paradigme. Ils ne cherchent plus \u00e0 retrouver la visibilit\u00e9 d'avant crise, ils n'attendent plus un retour \u00e0 la stabilit\u00e9 pour avancer, ils choisissent de naviguer malgr\u00e9 l'incertitude.

    \nLe v\u00e9ritable signal, c'est le bond de 20 points de l'app\u00e9tit international des dirigeants fran\u00e7ais. Les entrepreneurs vont chercher la rentabilit\u00e9 l\u00e0 o\u00f9 ils pensent la trouver. Si l'Europe reste le terrain naturel, l'attrait pour l'Asie du Sud-Est et l'\u00e9mergence du Moyen-Orient se confirment.

    \nLe diagnostic sur la souverainet\u00e9 \u00e9conomique est sans appel : 68% la jugent prioritaire, mais 78% estiment nos r\u00e9ponses insuffisantes. Nos entreprises demandent qu'on ne les entrave pas. Simplification r\u00e9glementaire, politiques industrielles ambitieuses : c'est l\u00e0 que se joue notre comp\u00e9titivit\u00e9. \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    T\u00e9l\u00e9chargez l'analyse compl\u00e8te<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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    D\u00e9couvrez l’ensemble des r\u00e9sultats d\u00e9taill\u00e9s, les analyses par secteur et par taille d’entreprise, ainsi que les perspectives pour l’ann\u00e9e \u00e0 venir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Eurogroup Consulting d\u00e9voile les r\u00e9sultats de son nouveau Barom\u00e8tre des dirigeants fran\u00e7ais 2026, r\u00e9alis\u00e9 en partenariat avec le r\u00e9seau des entrepreneurs des Chambre de Commerce et d’Industrie de France, CCI France International, les Conseillers du Commerce Ext\u00e9rieur de la France et BFM Business.<\/p>\n","protected":false},"author":6,"featured_media":9415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-9358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude"],"acf":[],"yoast_head":"\nBarom\u00e8tre des dirigeants fran\u00e7ais 2026<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les perspectives 2026 de plus de 1000 dirigeants fran\u00e7ais : \u00e9tat d'esprit, pr\u00e9visions, risques et leviers de comp\u00e9titivit\u00e9.\" \/>\n<meta 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