{"id":6485,"date":"2025-11-08T18:04:29","date_gmt":"2025-11-08T11:04:29","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?post_type=cas-client&#038;p=6485"},"modified":"2026-01-23T17:12:31","modified_gmt":"2026-01-23T16:12:31","slug":"realisation-dune-etude-de-marche-pour-definir-le-positionnement-dans-la-sante-dun-groupe-bancaire","status":"publish","type":"cas-client","link":"https:\/\/www.eurogroupconsulting.com\/cas-client\/realisation-dune-etude-de-marche-pour-definir-le-positionnement-dans-la-sante-dun-groupe-bancaire","title":{"rendered":"R\u00e9alisation d\u2019une \u00e9tude de march\u00e9 pour d\u00e9finir le positionnement dans la sant\u00e9 d\u2019un groupe bancaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6485\" class=\"elementor elementor-6485\" data-elementor-post-type=\"cas-client\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da00d88 scroll-section e-flex e-con-boxed e-con e-parent\" data-id=\"da00d88\" data-element_type=\"container\" data-e-type=\"container\" id=\"contexteetenjeux\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42c17c7 e-con-full e-flex e-con e-child\" data-id=\"42c17c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6124dff elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6124dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une interrogation forte d\u2019un acteur bancaire majeur pour se positionner sur la sant\u00e9, secteur repr\u00e9sentant 12% du PIB en France et qui constitue une des premi\u00e8res attentes des Fran\u00e7ais\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fda501b e-con-full e-flex e-con e-child\" data-id=\"fda501b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d127b89 e-con-full e-flex e-con e-child\" data-id=\"d127b89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5c978 elementor-widget elementor-widget-text-editor\" data-id=\"ec5c978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de l\u2019actualisation de son projet strat\u00e9gique, ce groupe bancaire souhaite interroger son positionnement pour l\u2019ensemble de ses activit\u00e9s (banque de d\u00e9tail, banque d\u2019investissement, assurance\u2026) sur certains secteurs cl\u00e9s de l\u2019\u00e9conomie. A ce titre, il souhaite disposer d\u2019une \u00e9tude des tendances de march\u00e9 sur l\u2019ensemble du secteur de la sant\u00e9 : h\u00f4pitaux publics et priv\u00e9s, m\u00e9decin de ville, industries pharmaceutiques, EHPAD\u2026<\/p><p>Objectif de la mission : R\u00e9aliser en 8 semaines une \u00e9tude de tendances sur le secteur de la sant\u00e9 et d\u00e9finir des sc\u00e9narios de positionnement strat\u00e9gique pour l\u2019ensemble des m\u00e9tiers du groupe bancaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38c2d40 e-con-full e-flex e-con e-child\" data-id=\"38c2d40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ae901cf e-con-full e-flex e-con e-child\" data-id=\"ae901cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42e0afa elementor-widget elementor-widget-heading\" data-id=\"42e0afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00ab Le secteur de la sant\u00e9, avec 12% du PIB, constitue \u00e0 la fois une opportunit\u00e9 forte pour des groupes bancaires mais \u00e9galement un positionnement complexe avec une forte r\u00e9gulation, un enjeu de r\u00e9putation et un d\u00e9bat public sur la financiarisation de ce secteur financ\u00e9 par la solidarit\u00e9 nationale. Il est donc essentiel de d\u00e9finir avec pr\u00e9cision le positionnement cible pour chacun des m\u00e9tiers d\u2019un groupe bancaire. \u00bb<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adef548 e-con-full e-flex e-con e-child\" data-id=\"adef548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ab7a0 elementor-widget elementor-widget-heading\" data-id=\"e9ab7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Matthieu Sainton<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24fa12 elementor-widget elementor-widget-heading\" data-id=\"d24fa12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Associ\u00e9<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112f01e scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"112f01e\" data-element_type=\"container\" data-e-type=\"container\" id=\"accompagnement\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-353ad22 e-con-full e-flex e-con e-child\" data-id=\"353ad22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93563b6 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"93563b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accompagnement \nmis en place<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489d01d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"489d01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nos \u00e9quipes ont mis en place\u00a0une d\u00e9marche hybride, combinant\u00a0sondage de masse,\u00a0analyses\u00a0quantitatives, entretiens qualitatifs et exploitation des donn\u00e9es\u00a0de portefeuille\u00a0internes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6989676 e-con-full e-flex e-con e-child\" data-id=\"6989676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b73b9b2 e-con-full e-flex e-con e-child\" data-id=\"b73b9b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb47b26 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"eb47b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ee06d8 e-con-full e-flex e-con e-child\" data-id=\"9ee06d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4ca59 elementor-widget elementor-widget-heading\" data-id=\"bb4ca59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Revue des tendances sur le secteur de la sant\u00e9<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d0dc0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"26d0dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"2\">Place de la sant\u00e9 dans l\u2019\u00e9conomie : proportion du PIB, montant des d\u00e9penses, \u00e9quilibres public \/ priv\u00e9, sp\u00e9cificit\u00e9s de quelques pays cl\u00e9s<\/li><li aria-level=\"2\">Structure, acteurs, mod\u00e8les \u00e9conomiques (acteurs publics, acteurs du soin priv\u00e9, professions lib\u00e9rales, pharmacies, laboratoires, bio tech, mutuelles, \u2026)<\/li><li aria-level=\"2\">Enjeux attach\u00e9s \u00e0 chaque type d\u2019acteurs en termes d\u2019\u00e9volution des business models et de besoins bancaires \/ assurantiels attach\u00e9s<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5362fd9 e-con-full e-flex e-con e-child\" data-id=\"5362fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cefe5d7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"cefe5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4896cf e-con-full e-flex e-con e-child\" data-id=\"e4896cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04412c5 elementor-widget elementor-widget-heading\" data-id=\"04412c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Benchmark national et international sur le positionnement des groupes bancaires\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363aada elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"363aada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"2\">Etude exhaustive des positionnements et offres des banques fran\u00e7aises sur le march\u00e9<\/li><li aria-level=\"2\">Eclairages internationaux : logiques de fili\u00e8res, strat\u00e9gies, organisation d\u00e9taill\u00e9e du leader mondial<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f5ee8b e-con-full e-flex e-con e-child\" data-id=\"6f5ee8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae4f62 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"4ae4f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c14f69c e-con-full e-flex e-con e-child\" data-id=\"c14f69c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79134fe elementor-widget elementor-widget-heading\" data-id=\"79134fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D\u00e9finition de sc\u00e9narios de d\u00e9veloppement par m\u00e9tier<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea0e4a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"eea0e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"2\">Analyse des prises de positions possibles (cibles prioritaires, offres, partenariats, \u00e9l\u00e9ments de diff\u00e9renciation<\/li><li aria-level=\"2\">Travaux de cadrage d\u2019une fili\u00e8re cross m\u00e9tiers au sein du Groupe<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e84bfb scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"4e84bfb\" data-element_type=\"container\" data-e-type=\"container\" id=\"results\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc13231 e-con-full e-flex e-con e-child\" data-id=\"bc13231\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c700a66 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c700a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les r\u00e9sultats obtenus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db1440 e-con-full e-flex e-con e-child\" data-id=\"7db1440\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4f920b e-con-full e-flex e-con e-child\" data-id=\"e4f920b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55d2000 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"55d2000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">R\u00e9alisation d\u2019une \u00e9tude de march\u00e9 en 6 semaines\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f3e96 e-con-full e-flex e-con e-child\" data-id=\"51f3e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b59b6ab elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b59b6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Restitution du niveau COMEX du groupe bancaire\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b83ca e-con-full e-flex e-con e-child\" data-id=\"40b83ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfca049 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"dfca049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D\u00e9finition de 5 axes prioritaires de d\u00e9veloppement\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c310091 e-con-full e-flex e-con e-child\" data-id=\"c310091\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d0241 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d3d0241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation d\u2019une nouvelle activit\u00e9 au sein du groupe\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01cd6d scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"d01cd6d\" data-element_type=\"container\" data-e-type=\"container\" id=\"etdemain\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f98eeb e-con-full e-flex e-con e-child\" data-id=\"1f98eeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e27990 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4e27990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et demain ? <\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe4eb5 e-con-full e-flex e-con e-child\" data-id=\"ffe4eb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3414250 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3414250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La revue syst\u00e9matique du positionnement des acteurs financiers (bancaires ou autres acteurs de financement) sur des secteurs r\u00e9glement\u00e9s en forte mutation permet de d\u00e9finir dans un temps court des opportunit\u00e9s strat\u00e9giques \u00e0 d\u00e9ployer ensuite pendant plusieurs ann\u00e9es. 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