{"id":6472,"date":"2025-11-08T17:51:01","date_gmt":"2025-11-08T10:51:01","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?post_type=cas-client&#038;p=6472"},"modified":"2025-12-10T16:46:12","modified_gmt":"2025-12-10T15:46:12","slug":"assurance-sante-complementaire-et-prevoyance-redefinir-ses-priorites-commerciales-dans-un-marche-en-transformation-pour-garantir-sa-perennite","status":"publish","type":"cas-client","link":"https:\/\/www.eurogroupconsulting.com\/cas-client\/assurance-sante-complementaire-et-prevoyance-redefinir-ses-priorites-commerciales-dans-un-marche-en-transformation-pour-garantir-sa-perennite","title":{"rendered":"Structurer une strat\u00e9gie de d\u00e9veloppement cibl\u00e9e pour un acteur majeur de la protection sociale compl\u00e9mentaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6472\" class=\"elementor elementor-6472\" data-elementor-post-type=\"cas-client\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da00d88 scroll-section e-flex e-con-boxed e-con e-parent\" data-id=\"da00d88\" data-element_type=\"container\" data-e-type=\"container\" id=\"contexteetenjeux\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42c17c7 e-con-full e-flex e-con e-child\" data-id=\"42c17c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6124dff elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6124dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019ajustement des priorit\u00e9s commerciales, une condition cl\u00e9 pour rester comp\u00e9titif dans un march\u00e9 sant\u00e9-pr\u00e9voyance en recomposition.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fda501b e-con-full e-flex e-con e-child\" data-id=\"fda501b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d127b89 e-con-full e-flex e-con e-child\" data-id=\"d127b89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5c978 elementor-widget elementor-widget-text-editor\" data-id=\"ec5c978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 un march\u00e9 en pleine mutation, entre g\u00e9n\u00e9ralisation des contrats collectifs, r\u00e9forme de la Protection Sociale Compl\u00e9mentaire (PSC) pour les agents publics, durcissement des conditions de rentabilit\u00e9 en individuel et mont\u00e9e en puissance des comparateurs,\u00a0les acteurs du march\u00e9 sont contraints de repenser leur strat\u00e9gie commerciale.\u00a0\u00a0<\/p><p><b>Concr\u00e8tement\u202f<\/b>:\u00a0 il s\u2019agit\u00a0pour\u00a0cet acteur mutualiste\u00a0de r\u00e9pondre \u00e0 trois interrogations cl\u00e9s\u202f:\u00a0\u00a0<br \/>Sur quels segments concentrer les efforts ? (contrats\u00a0collectifs vs individuels, TNS, retrait\u00e9s, etc.)\u00a0<br \/>Dans quels territoires intensifier la prospection ou d\u00e9sinvestir ?\u00a0<br \/>Quels canaux et messages d\u00e9ployer pour maximiser la conqu\u00eate et la r\u00e9tention ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38c2d40 e-con-full e-flex e-con e-child\" data-id=\"38c2d40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ae901cf e-con-full e-flex e-con e-child\" data-id=\"ae901cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42e0afa elementor-widget elementor-widget-heading\" data-id=\"42e0afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00ab Cette mission a \u00e9t\u00e9 un levier de clarification strat\u00e9gique : elle nous a permis de prioriser nos actions, de faire des choix assum\u00e9s sur nos cibles et nos territoires, et de f\u00e9d\u00e9rer les \u00e9quipes commerciales autour d\u2019un plan d\u2019attaque clair et partag\u00e9. \u00bb\n<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adef548 e-con-full e-flex e-con e-child\" data-id=\"adef548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ab7a0 elementor-widget elementor-widget-heading\" data-id=\"e9ab7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Camille Dugelay\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24fa12 elementor-widget elementor-widget-heading\" data-id=\"d24fa12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112f01e scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"112f01e\" data-element_type=\"container\" data-e-type=\"container\" id=\"accompagnement\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-353ad22 e-con-full e-flex e-con e-child\" data-id=\"353ad22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93563b6 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"93563b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accompagnement \nmis en place<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489d01d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"489d01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nos \u00e9quipes ont mis en place\u00a0une d\u00e9marche hybride, combinant\u00a0sondage de masse,\u00a0analyses\u00a0quantitatives, entretiens qualitatifs et exploitation des donn\u00e9es\u00a0de portefeuille\u00a0internes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6989676 e-con-full e-flex e-con e-child\" data-id=\"6989676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b73b9b2 e-con-full e-flex e-con e-child\" data-id=\"b73b9b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb47b26 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"eb47b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ee06d8 e-con-full e-flex e-con e-child\" data-id=\"9ee06d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4ca59 elementor-widget elementor-widget-heading\" data-id=\"bb4ca59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ciblage strat\u00e9gique des publics \u00e0 fort potentiel \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d0dc0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"26d0dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Analyse crois\u00e9e du portefeuille client et du march\u00e9 pour identifier les segments \u00e0 fort potentiel de croissance ou de r\u00e9tention (TNS, retrait\u00e9s, TPE, entreprises sans recommandation de branche\u2026).<\/li><li>Estimation du potentiel de march\u00e9 par segment \u00e0 horizon deux ans.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5362fd9 e-con-full e-flex e-con e-child\" data-id=\"5362fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cefe5d7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"cefe5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4896cf e-con-full e-flex e-con e-child\" data-id=\"e4896cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04412c5 elementor-widget elementor-widget-heading\" data-id=\"04412c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cartographie dynamique des opportunit\u00e9s territoriales \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363aada elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"363aada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Construction d\u2019une base de donn\u00e9es g\u00e9omarketing, croisant donn\u00e9es socio-\u00e9conomiques, donn\u00e9es internes et donn\u00e9es de march\u00e9. <\/li><li>Mod\u00e9lisation des potentiels de captation par territoire, avec une strat\u00e9gie diff\u00e9renci\u00e9e de conqu\u00eate et de d\u00e9fense.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f5ee8b e-con-full e-flex e-con e-child\" data-id=\"6f5ee8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae4f62 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"4ae4f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c14f69c e-con-full e-flex e-con e-child\" data-id=\"c14f69c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79134fe elementor-widget elementor-widget-heading\" data-id=\"79134fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Optimisation des canaux et refonte de la signature marketing \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea0e4a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"eea0e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\">Analyse de la performance des diff\u00e9rents canaux (en particulier le courtage), des pratiques commerciales concurrentes et des signatures par cible.\u00a0<\/li><li aria-level=\"1\">Formalisation d\u2019une recommandation de positionnement marketing diff\u00e9renciant, et d\u00e9clinaisons op\u00e9rationnelles par cible.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e84bfb scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"4e84bfb\" data-element_type=\"container\" data-e-type=\"container\" id=\"results\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc13231 e-con-full e-flex e-con e-child\" data-id=\"bc13231\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c700a66 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c700a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les r\u00e9sultats obtenus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db1440 e-con-full e-flex e-con e-child\" data-id=\"7db1440\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4f920b e-con-full e-flex e-con e-child\" data-id=\"e4f920b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55d2000 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"55d2000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Identification de trois segments prioritaires (collectif, retrait\u00e9s, travailleurs non-salari\u00e9s), avec des strat\u00e9gies de conqu\u00eate diff\u00e9renci\u00e9es.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f3e96 e-con-full e-flex e-con e-child\" data-id=\"51f3e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b59b6ab elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b59b6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D\u00e9ploiement d\u2019un outil de pilotage r\u00e9gionalis\u00e9, facilitant l\u2019arbitrage commercial \u00e0 N+2.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b83ca e-con-full e-flex e-con e-child\" data-id=\"40b83ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfca049 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"dfca049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">18 recommandations strat\u00e9giques et op\u00e9rationnelles pour renforcer la transformation commerciale et am\u00e9liorer la r\u00e9tention client.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01cd6d scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"d01cd6d\" data-element_type=\"container\" data-e-type=\"container\" id=\"etdemain\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f98eeb e-con-full e-flex e-con e-child\" data-id=\"1f98eeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e27990 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4e27990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et demain ? <\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe4eb5 e-con-full e-flex e-con e-child\" data-id=\"ffe4eb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3414250 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3414250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sur la base de nos recommandations et des outils livr\u00e9s (base de donn\u00e9es territorialis\u00e9e, priorisation des cibles, \u00e9l\u00e9ments de positionnement marketing), le client pilote d\u00e9sormais la mise en \u0153uvre de sa strat\u00e9gie en toute autonomie.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e63c3 elementor-widget elementor-widget-image\" data-id=\"d2e63c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"504\" height=\"504\" src=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16.png\" class=\"attachment-large size-large wp-image-539\" alt=\"\" srcset=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16.png 504w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16-300x300.png 300w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16-150x150.png 150w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-930ce8e e-con-full e-flex e-con e-child\" data-id=\"930ce8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41883e0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"41883e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850d1ea btn-icon-effect elementor-widget elementor-widget-button\" data-id=\"850d1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/le-cabinet\/nos-associes\">\n\t\t\t\t\t\t<span 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