{"id":3479,"date":"2025-01-15T15:23:00","date_gmt":"2025-01-15T08:23:00","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=3479"},"modified":"2025-12-23T14:34:38","modified_gmt":"2025-12-23T13:34:38","slug":"demystifier-lia-pour-concretiser-ses-promesses","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/publications\/article\/demystifier-lia-pour-concretiser-ses-promesses","title":{"rendered":"D\u00e9mystifier l\u2019IA pour concr\u00e9tiser ses promesses"},"content":{"rendered":"\t\t
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Puissant levier de croissance, l\u2019intelligence artificielle n\u00e9cessite une transformation profonde des organisations, expliquent Sol\u00e8ne Julier et Felix Humbaire, associ\u00e9s chez\u00a0Eurogroup Consulting<\/a>.<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Comment \u00e9volue l\u2019approche de l\u2019IA des entreprises ?<\/h3>


Felix Humbaire :<\/strong>\u00a0Il y a quelques ann\u00e9es, les entreprises se demandaient comment l\u2019IA pourrait les aider \u00e0 pr\u00e9dire leurs stocks, embaucher le bon nombre d\u2019int\u00e9rimaires ou automatiser la r\u00e9ponse \u00e0 leurs e-mails. Depuis 2022 et le boom de l\u2019IA g\u00e9n\u00e9rative, certains pensent que l\u2019IA va g\u00e9n\u00e9rer d\u2019\u00e9normes gains de productivit\u00e9 et remplacer certains m\u00e9tiers de fa\u00e7on quasi magique. Une illusion largement entretenue par les m\u00e9dias et certains fournisseurs de services ou de logiciels.<\/p>

Sol\u00e8ne Julier :<\/strong>\u00a0Les grandes et moyennes entreprises testent toutes ChatGPT ou Copilot. Le d\u00e9fi, c\u2019est de passer du PoC\u00a0(Proof of Concept)<\/em>\u00a0\u00e0 l\u2019\u00e9chelle, car les promesses de l\u2019IA ne se concr\u00e9tisent pas en un claquement doigts. La route est souvent plus longue que pr\u00e9vu, alors que la volont\u00e9 de cr\u00e9er de la valeur et de r\u00e9duire les co\u00fbts est pr\u00e9gnante.<\/p>

\u00a0<\/p>

Quel travail est-ce que cela implique ?<\/h3>


S.J. :<\/strong>\u00a0Eurogroup Consulting\u00a0 et son partenaire\u00a0La Javaness<\/a>\u00a0am\u00e8nent leurs clients \u00e0 adopter une approche holistique de l\u2019IA en r\u00e9fl\u00e9chissant \u00e0 son pouvoir transformant. On commence par analyser la mani\u00e8re dont l\u2019IA impacte la cha\u00eene de valeur et le business. On identifie des cas d\u2019usage, des probl\u00e9matiques m\u00e9tiers sur lesquelles l\u2019IA aurait un int\u00e9r\u00eat. Puis, on regarde ce qu\u2019il faut faire \u00e9voluer en termes de gouvernance de la donn\u00e9e, de m\u00e9tiers, de comp\u00e9tences, d\u2019organisationet d\u2019infrastructures technologiques jusqu\u2019au d\u00e9veloppement des solutions.<\/p>

F.H. :<\/strong> Autre point cl\u00e9 : l\u2019acculturation et la formation des collaborateurs. Il faut que chacun comprenne la transformation syst\u00e9mique qu\u2019implique l\u2019IA. C\u2019est pourquoi nous avons cr\u00e9\u00e9 le programme de formation Generative Experience. Bien manier les concepts de l\u2019IA, comprendre ce qu\u2019elle permet de faire et \u00e0 quelles conditions contribue \u00e0 d\u00e9mystifier l\u2019IA et embarquer les collaborateurs.<\/p>

\"\"<\/p>


Quelle est la place de la donn\u00e9e dans ce processus ?<\/h3>


S.J. :<\/strong>\u00a0La donn\u00e9e, c\u2019est le nerf de la guerre et le capital de demain. D\u2019o\u00f9 le besoin d\u2019une gouvernance de la donn\u00e9e partag\u00e9e entre les diff\u00e9rents m\u00e9tiers.<\/p>

F.H. :<\/strong>\u00a0Souvent, la donn\u00e9e est de pi\u00e8tre qualit\u00e9, int\u00e9gr\u00e9e selon des r\u00e9f\u00e9rentiels diff\u00e9rents\u2026 La rendre accessible et coh\u00e9rente n\u00e9cessite une intervention des services techniques, mais aussi business, car ce sont des choix strat\u00e9giques.<\/p>

\u00a0<\/p>

Ce travail peut-il d\u00e9courager certaines entreprises ?<\/h3>


S.J. :<\/strong>\u00a0Dans un contexte \u00e9conomique incertain, mieux vaut investir dans une d\u00e9marche structur\u00e9e plut\u00f4t que dans des initiatives dispers\u00e9es qui ne permettront pas de vrai retour sur investissement.<\/p>

F.H. :<\/strong>\u00a0La mutation mobilise du temps, de l\u2019argent, des \u00e9nergies\u2026 Mais les entreprises qui n\u2019amorcent pas cette transformation deviendront demain les fournisseurs de ceux qui sauront g\u00e9rer la data. Se posera alors pour eux la question de leur autonomie strat\u00e9gique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\u00a0<\/p>

Interview publi\u00e9 dans\u00a0HEC Stories<\/a>\u00a0le 19\/12\/2024<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Puissant levier de croissance, l\u2019intelligence artificielle n\u00e9cessite une transformation profonde des organisations, expliquent Sol\u00e8ne Julier et Felix Humbaire, associ\u00e9s chez Eurogroup Consulting.<\/p>\n","protected":false},"author":1,"featured_media":3633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"\nD\u00e9mystifier l\u2019IA pour concr\u00e9tiser ses promesses - Eurogroup Consulting<\/title>\n<meta name=\"description\" content=\"L'IA n\u00e9cessite une transformation profonde des organisations, expliquent Sol\u00e8ne Julier et Felix Humbaire, associ\u00e9s chez Eurogroup...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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