{"id":3441,"date":"2025-04-02T16:24:00","date_gmt":"2025-04-02T09:24:00","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=3441"},"modified":"2025-11-27T12:04:18","modified_gmt":"2025-11-27T05:04:18","slug":"barometre-de-perception-des-chargeurs-sur-le-transport-maritime-2025","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/publications\/barometre\/barometre-de-perception-des-chargeurs-sur-le-transport-maritime-2025","title":{"rendered":"Barom\u00e8tre de perception des chargeurs sur le transport maritime 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3441\" class=\"elementor elementor-3441\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6fe4f e-con-full e-flex e-con e-parent\" data-id=\"1a6fe4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c016a elementor-widget elementor-widget-text-editor\" data-id=\"69c016a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"livre_blanc_content_section wpb_column vc_column_container vc_col-sm-6\"><p><strong>Cette cinqui\u00e8me \u00e9dition du barom\u00e8tre maritime a \u00e9t\u00e9 r\u00e9alis\u00e9e dans le cadre de la journ\u00e9e Maritime Day du Salon International du Transport et de la Logistique 2025 (<a href=\"https:\/\/www.sitl.eu\/fr-fr.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SITL<\/a>) et a pour objectif de donner la parole aux chargeurs et d\u2019\u00e9valuer leur perception en mati\u00e8re de\u00a0<\/strong><strong>transport maritime.<\/strong><\/p><p>Notre cabinet r\u00e9alise, en partenariat avec l\u2019<a href=\"https:\/\/autf.fr\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AUTF<\/a>, ce barom\u00e8tre pour\u00a0<strong>d\u00e9finir des tendances<\/strong>\u00a0et proposer ainsi\u00a0<strong>une vision aux acteurs du secteur<\/strong>.<\/p><p>Les \u00e9l\u00e9ments d\u2019analyse et les r\u00e9ponses recueillies permettent de dresser un \u00e9tat des lieux concernant :<br \/>\u2022 Le choix du port ;<br \/>\u2022 Le choix des compagnies maritimes ;<br \/>\u2022 La r\u00e9partition modale que privil\u00e9gient les chargeurs pour le pr\u00e9 ou post acheminement ;<br \/>\u2022 La lisibilit\u00e9 de l\u2019offre maritime ;<br \/>\u2022 La satisfaction associ\u00e9e.<\/p><p><strong>De ces consid\u00e9rations se d\u00e9gagent des tendances d\u2019\u00e9volution du transport maritime dans les prochaines ann\u00e9es.<\/strong>\u00a0En outre, cette nouvelle \u00e9dition s\u2019est enrichie, entre autres, de dix questions travaill\u00e9es avec l\u2019<a href=\"https:\/\/www.univ-gustave-eiffel.fr\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Universit\u00e9 Gustave Eiffel<\/a>\u00a0afin d\u2019\u00e9clairer la notion de \u00ab qualit\u00e9 de service \u00bb et de comprendre les crit\u00e8res qui conditionnent la satisfaction des chargeurs, dans leur diversit\u00e9, \u00e0 l\u2019\u00e9gard des diff\u00e9rents modes (ici le maritime).<\/p><p>\u00a0<\/p><\/div><h3><strong>Achat de transport et places portuaires<br \/><\/strong><\/h3><hr size=\"2\" width=\"100%\" \/><p><strong><br \/>La majorit\u00e9 du panel, bas\u00e9e en France, est d\u00e9cisionnaire sur le choix de la compagnie maritime, du port et du transporteur terrestre<\/strong><\/p><p>La part des r\u00e9pondants effectuant leur achat de transport\u00a0<strong>uniquement en direct<\/strong>\u00a0a l\u00e9g\u00e8rement baiss\u00e9 cette ann\u00e9e, \u00e0 38% contre 45% l\u2019ann\u00e9e derni\u00e8re. En effet, davantage de r\u00e9pondants ont recours \u00e0 des\u00a0<strong>commissionnaires de transport<\/strong>\u00a0(40% contre 35% en 2023). La part de r\u00e9pondants ayant recours\u00a0<strong>\u00e0 la fois \u00e0 l\u2019achat en direct et aux commissionnaires<\/strong>\u00a0a \u00e9galement augment\u00e9 passant de 20% l\u2019an pass\u00e9 \u00e0 23% cette ann\u00e9e.<\/p><p>Pour 85%, le\u00a0<strong>centre de d\u00e9cision pour l\u2019achat de transport<\/strong>\u00a0est situ\u00e9 en France, un chiffre en l\u00e9g\u00e8re hausse par rapport \u00e0 2023 (82%). En compl\u00e9ment, la part de participants ayant un centre de d\u00e9cision localis\u00e9 en Europe (hors France) est de seulement 8% (contre 12% en 2023), de m\u00eame pour le hors Europe (contre 6% en 2023).<\/p><p>\u00a0<\/p><p><strong style=\"font-size: 20px;\">Places portuaires : Haropa, le Port d\u2019Anvers et GPM Dunkerque se positionnent cette ann\u00e9e en tant qu\u2019axes principaux pour les flux au d\u00e9part ou \u00e0 destination de la France<\/strong><\/p><p>Il s\u2019agit l\u00e0 d\u2019un changement par rapport \u00e0 la pr\u00e9c\u00e9dente \u00e9tude, o\u00f9 le GPM de Marseille arrivait en deuxi\u00e8me position et le GPM de Dunkerque quatri\u00e8me.<\/p><p>Si Haropa est aussi utilis\u00e9 qu\u2019en 2023 (par 75% des chargeurs), le port d\u2019Anvers est davantage sollicit\u00e9 que l\u2019an pass\u00e9 (\u00e0 66%, soit une hausse de 11 points par rapport \u00e0 2023). 63% des r\u00e9pondants utilisent le GPM de Dunkerque contre 32% l\u2019an pass\u00e9, soit une forte hausse de 31 points par rapport \u00e0 2023. En revanche, le GPM de Marseille passe de 68% en 2023 \u00e0 38% cette ann\u00e9e, tandis que le port de Rotterdam reste \u00e0 la derni\u00e8re place du top 5 \u00e0 25% (-5 points).<\/p><p>Pr\u00e9cision importante : les r\u00e9sultats indiquent la mont\u00e9e des ports espagnols dans ce classement, tous les deux \u00e0 13% (le port de Barcelone se situait \u00e0 11% en 2023 et celui de Valence \u00e0 7%).<\/p><p>\u00a0<\/p><h3><strong>Une baisse de la qualit\u00e9 de service globale des compagnies maritimes<br \/><\/strong><\/h3><hr size=\"2\" width=\"100%\" \/><p>\u00a0<\/p><p>Dans l\u2019ensemble,\u00a0<strong>la performance des compagnies maritimes n\u2019est pas jug\u00e9e satisfaisante<\/strong>\u00a0et semble\u00a0<strong>s\u2019\u00eatre d\u00e9grad\u00e9e par rapport aux r\u00e9sultats pr\u00e9c\u00e9dents\u00a0<\/strong>(60% jugent que la qualit\u00e9 globale du service s\u2019est d\u00e9grad\u00e9e contre 36% l\u2019ann\u00e9e derni\u00e8re).<\/p><p><strong>Les principaux points d\u2019insatisfaction concernent :<\/strong><\/p><ul><li>Le respect des escales pour 69% des r\u00e9pondants ;<\/li><li>Le prix du service (55%) ;<\/li><li>Le respect des contrats (47%).<\/li><\/ul><p><strong><br \/>Ces points sont toutefois \u00e0 mettre au regard des \u00e9v\u00e9nements en Mer Rouge et de leurs r\u00e9percussions.<\/strong><\/p><p>Enfin, il est \u00e0 noter que\u00a0<strong>la politique environnementale<\/strong>\u00a0obtient des r\u00e9sultats encourageants (39% l\u2019estiment en am\u00e9lioration et 46% stable dans un contexte de renforcement de la r\u00e9glementation) et que\u00a0<strong>la disponibilit\u00e9 des \u00e9quipements<\/strong>\u00a0est rest\u00e9e stable pour 59%\u00a0<strong>malgr\u00e9 les \u00e9v\u00e8nements<\/strong>\u00a0(31% estiment toutefois qu\u2019elle s\u2019\u00e9tait d\u00e9grad\u00e9e).<\/p><p>\u00a0<\/p><p><strong style=\"font-size: 20px;\">Des impacts importants en 2024<\/strong><\/p><p><strong>La congestion des ports en France<\/strong>\u00a0est la premi\u00e8re probl\u00e9matique \u00e0 laquelle ont \u00e9t\u00e9 confront\u00e9 les r\u00e9pondants en 2024 (cela peut s\u2019expliquer par la situation en Mer Rouge\u2026). Viennent ensuite<strong>\u00a0les gr\u00e8ves\/blocages<\/strong>\u00a0des ports fran\u00e7ais, avec des \u00e9v\u00e8nements pourtant tr\u00e8s localis\u00e9s en 2024 mais qui menacent de s\u2019accentuer en 2025, suivis par\u00a0<strong>le manque d\u2019espace \u00e0 bord<\/strong>.<\/p><p>Concernant\u00a0<strong>les \u00e9v\u00e9nements en Mer Rouge<\/strong>, 83% estiment que la situation a<strong>\u00a0tr\u00e8s fortement<\/strong>\u00a0ou\u00a0<strong>fortement<\/strong>\u00a0impact\u00e9 leurs op\u00e9rations contre 17% qualifiant cet impact de\u00a0<strong>moyen\u00a0<\/strong>(aucune r\u00e9ponse n\u00e9gative sur ce crit\u00e8re).<\/p><p>\u00a0<\/p><h3><strong>Quelle projection pour 2025 ?<br \/><\/strong><\/h3><hr size=\"2\" width=\"100%\" \/><p><br \/>Les facteurs\u00a0<strong>g\u00e9opolitiques<\/strong>, les\u00a0<strong>enjeux RSE<\/strong>\u00a0et les \u00e9volutions du\u00a0<strong>contexte \u00e9nerg\u00e9tique<\/strong>\u00a0constitueront des crit\u00e8res cl\u00e9s pour les choix de transport maritime en 2025 et au-del\u00e0.<\/p><p>Ces trois premiers facteurs d\u2019\u00e9volution pouvant le plus influencer le choix du mode maritime \u00e0 l\u2019avenir sont les m\u00eames qu\u2019en 2023 mais dans un ordre diff\u00e9rent. Si les facteurs g\u00e9opolitiques occupent toujours la premi\u00e8re place, les enjeux RSE prennent cette ann\u00e9e la deuxi\u00e8me place au d\u00e9triment des \u00e9volutions du contexte \u00e9nerg\u00e9tique, qui apparaissent en troisi\u00e8me position.<\/p><p><strong>La RSE devrait rester un crit\u00e8re d\u00e9terminant pour les chargeurs<\/strong>\u00a0(bien que la part de r\u00e9pondants capables de faire l\u2019impasse sur certains crit\u00e8res au profit de crit\u00e8res favorables \u00e0 la transition environnementale soit en recul), en lien avec les nouvelles r\u00e9glementations \u00e0 venir.<\/p><p>\u00a0<\/p><h3><strong>Les donn\u00e9es cl\u00e9s<br \/><\/strong><\/h3><hr size=\"2\" width=\"100%\" \/><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35eac8a e-flex e-con-boxed e-con e-parent\" data-id=\"35eac8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1135882 elementor-widget elementor-widget-text-editor\" data-id=\"1135882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Places portuaires<\/h4><hr size=\"2\" width=\"10%\" \/><p><br \/>Il est \u00e0 noter cette ann\u00e9e la mont\u00e9e des ports espagnols dans le classement des ports les plus utilis\u00e9s (le port de Barcelone et le port de Valence).<\/p><p>HAROPA, le Grand Port maritime de Dunkerque et le Grand Port maritime de Marseille sont les trois ports les plus actifs commercialement aupr\u00e8s des chargeurs du panel de cette ann\u00e9e. On observe \u00e9galement une remont\u00e9e du Grand Port maritime de Nantes Saint-Nazaire dans le top 5.<\/p><p>En 2024, 65% du panel se dit satisfait ou tr\u00e8s satisfait des places portuaires fran\u00e7aises, soit 5 points de plus qu\u2019en 2023. Ces r\u00e9sultats sont \u00e0 mettre en perspective des nombreux mouvements de gr\u00e8ves de 2023 qui avaient impact\u00e9 le fonctionnement du transport maritime.<\/p><p>C\u2019est le port de Dunkerque qui obtient le meilleur score de satisfaction.<\/p><p>\u00a0<\/p><h4>Compagnies maritimes<\/h4><hr size=\"2\" width=\"10%\" \/><p><br \/>La CMA-CGM demeure la compagnie maritime la plus sollicit\u00e9e par les r\u00e9pondants.<\/p><p>60% du panel estiment que la qualit\u00e9 de service globale des compagnies maritimes s\u2019est d\u00e9grad\u00e9e en 2024.<\/p><p>Ainsi, les deux crit\u00e8res prioritaires pour le choix de la compagnie maritime sont la disponibilit\u00e9 de l\u2019espace de chargement (crit\u00e8re qui n\u2019\u00e9tait pas pr\u00e9sent l\u2019ann\u00e9e derni\u00e8re dans le top 5) et le transit time (idem).<\/p><p>\u00a0<\/p><h4>Satisfaction<\/h4><hr size=\"2\" width=\"10%\" \/><p><br \/>Avec une satisfaction globale \u00e9valu\u00e9e \u00e0 2,77\/6, le transport maritime semble ne r\u00e9pondre que partiellement aux attentes des chargeurs : on constate une chute de la qualit\u00e9 de service depuis le covid qui ne se r\u00e9sorbe pas (respect des d\u00e9lais, laiss\u00e9s \u00e0 quai, sauts d\u2019escale, blank sailing \u2026).<\/p><p>\u00a0<\/p><h4>Contexte 2024<\/h4><hr size=\"2\" width=\"10%\" \/><p><br \/>La situation en Mer rouge a particuli\u00e8rement impact\u00e9 les op\u00e9rations des chargeurs en 2024 : 83% du panel estiment que la situation en Mer Rouge a tr\u00e8s fortement ou fortement impact\u00e9 leurs op\u00e9rations.<\/p><p>\u00a0<\/p><h4>Perspectives<\/h4><hr size=\"2\" width=\"10%\" \/><p><br \/>Les facteurs g\u00e9opolitiques, les enjeux RSE et les \u00e9volutions du contexte \u00e9nerg\u00e9tique constitueront, dans cet ordre, des crit\u00e8res cl\u00e9s pour les choix de transport maritime en 2025 et dans les ann\u00e9es \u00e0 venir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcdbd2e e-con-full e-flex e-con e-child\" data-id=\"bcdbd2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf881e elementor-widget elementor-widget-text-editor\" data-id=\"fbf881e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Un barom\u00e8tre repr\u00e9sentatif<br \/><\/strong><\/h3><hr size=\"2\" width=\"100%\" \/><p><br \/>Le panel est compos\u00e9 de chargeurs industriels et de distributeurs utilisant le transport fluvial ou combin\u00e9, ayant r\u00e9pondu entre d\u00e9cembre 2024 et mi-f\u00e9vrier 2025 \u00e0 un questionnaire en ligne adress\u00e9 par l\u2019Association des Utilisateurs de Transport de Fret (AUTF).<\/p><p>Il est compos\u00e9 de grandes soci\u00e9t\u00e9s d\u2019importation et d\u2019exportation venant principalement du secteur de la\u00a0<strong>distribution (27%)<\/strong>, des\u00a0<strong>biens de consommation (17%)<\/strong>\u00a0et de<strong>\u00a0l\u2019industrie agroalimentaire (15%)<\/strong>. Ils repr\u00e9sentent \u00e0 eux trois plus de la moiti\u00e9 du panel de r\u00e9pondants (60%). Contrairement \u00e0 l\u2019ann\u00e9e derni\u00e8re, l\u2019industrie de la\u00a0<strong>chimie<\/strong>\u00a0ne figure pas dans le top 3 des secteurs les plus repr\u00e9sent\u00e9s (et ne repr\u00e9sente que 10% du panel).<\/p><p>Enfin, en termes de chiffres d\u2019affaires, 51 % des r\u00e9pondants cette ann\u00e9e r\u00e9alisent un CA sup\u00e9rieur \u00e0 1 milliard d\u2019euros, 10 % entre 500 M\u20ac et 1 milliard d\u2019euros et 39 % un CA inf\u00e9rieur \u00e0 500 M\u20ac.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cette cinqui\u00e8me \u00e9dition du barom\u00e8tre maritime a \u00e9t\u00e9 r\u00e9alis\u00e9e dans le cadre de la journ\u00e9e Maritime Day du Salon International du Transport et de la Logistique 2025 (SITL) et a pour objectif de donner la parole aux chargeurs et d\u2019\u00e9valuer leur perception en mati\u00e8re de transport maritime.<\/p>\n","protected":false},"author":1,"featured_media":3461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barom\u00e8tre de perception des chargeurs sur le transport maritime 2025 - Eurogroup Consulting<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez tendances d\u2019\u00e9volution du fret maritime dans les prochaines ann\u00e9es, avec un focus renforc\u00e9 sur l\u2019appr\u00e9ciation de la qualit\u00e9 de service par les chargeurs...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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