{"id":2952,"date":"2023-01-17T11:31:00","date_gmt":"2023-01-17T04:31:00","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=2952"},"modified":"2026-01-15T10:37:57","modified_gmt":"2026-01-15T09:37:57","slug":"mobilite-qui-simposera-sur-ce-marche-lucratif","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/publications\/article\/mobilite-qui-simposera-sur-ce-marche-lucratif","title":{"rendered":"Mobilit\u00e9 : qui s\u2019imposera sur ce march\u00e9 lucratif ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2952\" class=\"elementor elementor-2952\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6fe4f e-flex e-con-boxed e-con e-parent\" data-id=\"1a6fe4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c016a elementor-widget elementor-widget-text-editor\" data-id=\"69c016a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le secteur de la mobilit\u00e9, qui p\u00e8se 4.000 milliards d\u2019euros, fait figure de nouvel eldorado. Et les app\u00e9tits s\u2019aiguisent entre acteurs : constructeurs automobiles, \u00e9tablissements financiers ou soci\u00e9t\u00e9s de high-tech. Retrouvez le point de vue de<a href=\"https:\/\/www.eurogroupconsulting.com\/fr\/gouvernance\/bertrand-de-la-villeon\/\"> Bertrand de la Vill\u00e9on<\/a>* publi\u00e9 dans Capital en janvier 2023.<\/p>\n<p>\u00a0<\/p>\n<h3>QUELS ENJEUX DE LA MOBILIT\u00c9 DU FUTUR ?<\/h3>\n<hr size=\"2\" width=\"100%\" \/>\n<p>\u00a0<\/p>\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Le march\u00e9 de la mobilit\u00e9 reste encore segment\u00e9. D\u2019un c\u00f4t\u00e9, les acteurs historiques comme les constructeurs automobiles, les loueurs de courte dur\u00e9e (Sixt, Europcar) ou de longue dur\u00e9e (Arval, ALD) et les op\u00e9rateurs de transport collectif priv\u00e9s ou publics (RATP, Keolis, Transdev\u2026). De l\u2019autre, les nouveaux entrants automobiles (Tesla, Link &amp; Co), les fournisseurs de services et solutions de mobilit\u00e9 (Uber, BlaBlaCar) et les \u00abtech companies \u00bb du software ou de l\u2019intelligence artificielle (Google Waymo, Microsoft). Ils sont encore chacun \u00abdans leur couloir \u00bb alors que le grand d\u00e9cloisonnement autour du concept de mobilit\u00e9 est en marche.<\/p>\n<p>Dans cette transformation majeure \u00e0 venir, il faudra surtout satisfaire les attentes des consommateurs. Se d\u00e9placer est et restera un besoin essentiel de l\u2019\u00eatre humain. Il est donc probable que toute restriction dans ce domaine soit massivement rejet\u00e9e. Le d\u00e9veloppement de la mobilit\u00e9 dite \u00abcollective\u00bb constitue une partie de la r\u00e9ponse face aux enjeux \u00e9conomiques et \u00e9cologiques, mais elle n\u2019est pas suffisante pour r\u00e9pondre \u00e0 certains besoins individuels l\u00e9gitimes.<\/p>\n<\/div>\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Quels sont, d\u00e8s lors, les autres enjeux essentiels de l\u2019\u00e9quation ? La mobilit\u00e9 du futur restera un concept de masse devant apporter des solutions s\u00fbres, industrielles, propres, efficientes, flexibles et \u00e0 un co\u00fbt acceptable pour tous. Elle s\u2019affranchira du principe de propri\u00e9t\u00e9 pour d\u00e9velopper la notion de service et d\u2019usage adapt\u00e9e \u00e0 la fois aux changements des comportements d\u2019achat et \u00e0 l\u2019utilisation optimale des moyens.<\/p>\n<p>Elle devra r\u00e9pondre aux dynamiques mondiales, allant de l\u2019extr\u00eame urbanisation des m\u00e9tropoles aux besoins sp\u00e9cifiques des territoires ruraux, jusqu\u2019au levier d\u2019\u00e9mancipation qu\u2019elle repr\u00e9sente pour les pays en voie de d\u00e9veloppement. Elle sera multimodale, en particulier dans les zones urbaines o\u00f9, paradoxalement, la congestion s\u2019accro\u00eet \u00e0 mesure que les v\u00e9hicules individuels sont bannis des centres-villes. Cette multimodalit\u00e9 La mobilit\u00e9 du futur devra int\u00e9grer en pionnier plusieurs apports technologiques (conduite autonome, hydrog\u00e8ne, batteries solides, etc.) pour r\u00e9pondre aux contraintes \u00e0 venir. Enfin, elle devra \u00eatre frugale quant au d\u00e9veloppement d\u2019infrastructures. n\u00e9cessitera de trouver le \u00abtiers de confiance\u00bb capable de proposer une offre \u00e9toff\u00e9e et d\u2019assurer une juste redistribution de la valeur entre op\u00e9rateurs. Cette probl\u00e9matique est pour l\u2019heure non r\u00e9solue.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h3>LES GAGNANTS DE LA MOBILITE<\/h3>\n<hr size=\"2\" width=\"100%\" \/>\n<p>\u00a0<\/p>\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Face \u00e0 cette \u00e9quation multicrit\u00e8res, aucun acteur ne peut, \u00e0 lui seul, s\u2019imposer sur ce march\u00e9. Les gagnants seront les constructeurs automobiles qui affirmeront leurs mues vers les services et qui se rapprocheront des acteurs du software et du digital.<\/p>\n<p>Les services financiers seront eux les \u00abvendeurs de pelles\u00bb de cette nouvelle ru\u00e9e vers l\u2019or. Ils d\u00e9tiennent en effet la cl\u00e9 pour transformer le co\u00fbt de la propri\u00e9t\u00e9 des moyens de mobilit\u00e9 en loyer d\u2019usage, voire en abonnement pour les usagers.<\/p>\n<p>Enfin, le tiers de confiance ne serait-il pas, sur les territoires \u00e0 haute densit\u00e9 de mobilit\u00e9, une autorit\u00e9 organisatrice faisant aussi le lien avec l\u2019offre de transport collectif ? Les r\u00e9centes op\u00e9rations de march\u00e9 pr\u00e9figurent ce mouvement. En attestent l\u2019alliance de Stellantis avec Amazon ou son r\u00e9cent rachat de la soci\u00e9t\u00e9 aiMotive (v\u00e9hicule autonome), l\u2019alliance entre Renault et Google, ou encore celle entre Volkswagen et Microsoft. Luca de Meo, le directeur g\u00e9n\u00e9ral de Renault, a affirm\u00e9 que son groupe deviendrait \u00e0 terme une \u00abentreprise technologique qui int\u00e8gre des v\u00e9hicules\u00bb.<\/p>\n<p>De grandes manoeuvres entre banques et constructeurs sont aussi en cours dans le financement : de la refonte des partenariats chez Stellantis, \u00e0 Renault qui rebaptise sa banque \u00abMobilize Financial Services\u00bb pour la rapprocher des services de mobilit\u00e9 ; du rachat de LeasePlan par ALD Automotive, filiale de Soci\u00e9t\u00e9 g\u00e9n\u00e9rale (num\u00e9ro 2 et num\u00e9ro 3 de la location longue dur\u00e9e), aux nouvelles ambitions du Cr\u00e9dit agricole (joint-venture sur la location longue dur\u00e9e avec Stellantis, rachat des parts de Stellantis dans Fiat Bank), en passant par l\u2019effervescence autour des offres d\u2019abonnement (acquisition de start-up sp\u00e9cialis\u00e9es \u00e0 l\u2019instar de Fleetpool par ALD ou de Bipi par Renault). Et ce n\u2019est que le d\u00e9but !<\/p>\n<p><em>*Bertrand de la Vill\u00e9on, associ\u00e9 Eurogroup Consulting, auteur de l\u2019\u00e9tude \u00abThe future Amazon of mobility\u00bb<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le secteur de la mobilit\u00e9, qui p\u00e8se 4.000 milliards d\u2019euros, fait figure de nouvel eldorado. Et les app\u00e9tits s\u2019aiguisent entre acteurs : constructeurs automobiles, \u00e9tablissements financiers ou soci\u00e9t\u00e9s de high-tech. Retrouvez le point de vue de Bertrand de la Vill\u00e9on* publi\u00e9 dans Capital en janvier 2023.<\/p>\n","protected":false},"author":1,"featured_media":3019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobilit\u00e9 : qui s\u2019imposera sur ce march\u00e9 lucratif ? - Eurogroup Consulting<\/title>\n<meta name=\"description\" content=\"Le secteur de la mobilit\u00e9, qui p\u00e8se 4.000 milliards d\u2019euros. 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