{"id":11303,"date":"2026-03-31T13:33:04","date_gmt":"2026-03-31T12:33:04","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?post_type=cas-client&#038;p=11303"},"modified":"2026-03-31T13:36:09","modified_gmt":"2026-03-31T12:36:09","slug":"decupler-la-valeur-des-donnees-dun-operateur-de-transports","status":"publish","type":"cas-client","link":"https:\/\/www.eurogroupconsulting.com\/cas-client\/decupler-la-valeur-des-donnees-dun-operateur-de-transports","title":{"rendered":"D\u00e9cupler la valeur des donn\u00e9es d\u2019un op\u00e9rateur de transports"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11303\" class=\"elementor elementor-11303\" data-elementor-post-type=\"cas-client\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da00d88 scroll-section e-flex e-con-boxed e-con e-parent\" data-id=\"da00d88\" data-element_type=\"container\" data-e-type=\"container\" id=\"contexteetenjeux\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42c17c7 e-con-full e-flex e-con e-child\" data-id=\"42c17c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6124dff elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6124dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une opportunit\u00e9 : faire des donn\u00e9es un levier de connaissance au service de la performance commerciale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d90bc3 e-con-full e-flex e-con e-child\" data-id=\"1d90bc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2c84a1 e-con-full e-flex e-con e-child\" data-id=\"a2c84a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f794729 elementor-widget elementor-widget-text-editor\" data-id=\"f794729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un op\u00e9rateur de transports a un objectif ambitieux de conqu\u00eate du march\u00e9, n\u00e9cessitant de repenser l\u2019organisation dans une logique transversale pour synchroniser distribution, connaissance client, relation et fid\u00e9lisation.<\/p><p>La donn\u00e9e constitue alors un levier strat\u00e9gique en la rendant fiable, transverse, contextualis\u00e9e et expos\u00e9e via des services robustes pour soutenir la performance m\u00e9tier. Cette transformation doit \u00eatre soutenue par une \u00e9volution culturelle, d\u2019organisation et d\u2019outils, collectivement au service d\u2019une donn\u00e9e de confiance.<\/p><p><b>Objectif de la mission : <\/b>concevoir un mod\u00e8le op\u00e9rationnel au service<\/p><p>du croisement des donn\u00e9es et en faire la preuve par des cas d\u2019usage r\u00e9els.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7235724 e-con-full e-flex e-con e-child\" data-id=\"7235724\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74f7d3e e-con-full e-flex e-con e-child\" data-id=\"74f7d3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e61d0 elementor-widget elementor-widget-heading\" data-id=\"87e61d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00ab Une mission passionnante pour vraiment faire parler les donn\u00e9es au service de la connaissance client et de l\u2019action commerciale et ne pas \u00eatre nombriliste de la data pour la data. \u00bb<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aed1c8b e-con-full e-flex e-con e-child\" data-id=\"aed1c8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1896dd0 elementor-widget elementor-widget-heading\" data-id=\"1896dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">C\u00e9cile Gouesse<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369216e elementor-widget elementor-widget-heading\" data-id=\"369216e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Associ\u00e9e<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112f01e scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"112f01e\" data-element_type=\"container\" data-e-type=\"container\" id=\"accompagnement\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-353ad22 e-con-full e-flex e-con e-child\" data-id=\"353ad22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93563b6 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"93563b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accompagnement \nmis en place<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489d01d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"489d01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Notre intervention, r\u00e9solument agile, a vis\u00e9 \u00e0 concevoir et faire \u00e9voluer le mod\u00e8le op\u00e9rationnel de valorisation des donn\u00e9es tout en accompagnant la mise en \u0153uvre op\u00e9rationnelle de cas d\u2019usage de valorisation au service de la performance commerciale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6989676 e-con-full e-flex e-con e-child\" data-id=\"6989676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b73b9b2 e-con-full e-flex e-con e-child\" data-id=\"b73b9b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb47b26 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"eb47b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ee06d8 e-con-full e-flex e-con e-child\" data-id=\"9ee06d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4ca59 elementor-widget elementor-widget-heading\" data-id=\"bb4ca59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Conception du TOM et identification des use cases<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d0dc0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"26d0dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Identification des 2 cas d\u2019usage cl\u00e9s qui justifient l\u2019engagement d\u2019un programme.<\/li><li>Formalisation du business case, cadrage du mod\u00e8le op\u00e9rationnel cible (TOM <i>DataMesh<\/i>), et obtention de la d\u00e9cision d\u2019investissement.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5362fd9 e-con-full e-flex e-con e-child\" data-id=\"5362fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cefe5d7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"cefe5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4896cf e-con-full e-flex e-con e-child\" data-id=\"e4896cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04412c5 elementor-widget elementor-widget-heading\" data-id=\"04412c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Delivery des use cases dans une approche agile<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363aada elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"363aada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Sur deux cas d\u2019usage, travail de conception des services dans une logique de pilotes.<\/li><li>Appui de bout en bout, dans une logique de product ownership, jusqu\u2019\u00e0 leur adoption par les utilisateurs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c5fcc7 e-con-full e-flex e-con e-child\" data-id=\"2c5fcc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d2c43 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f1d2c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3da7bf0 e-con-full e-flex e-con e-child\" data-id=\"3da7bf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fea8dca elementor-widget elementor-widget-heading\" data-id=\"fea8dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mise en \u0153uvre incr\u00e9mentale de l\u2019organisation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190aed4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"190aed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Conception du mod\u00e8le d\u2019organisation cible <i>DataMesh<\/i><i> : <\/i>comp\u00e9tences, organisation, gouvernance, etc.<\/li><li>Mise en \u0153uvre dans une logique de pilote via les deux cas d\u2019usage retenus.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e84bfb scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"4e84bfb\" data-element_type=\"container\" data-e-type=\"container\" id=\"results\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc13231 e-con-full e-flex e-con e-child\" data-id=\"bc13231\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c700a66 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c700a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les r\u00e9sultats obtenus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db1440 e-con-full e-flex e-con e-child\" data-id=\"7db1440\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4f920b e-con-full e-flex e-con e-child\" data-id=\"e4f920b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2736a84 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2736a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1 programme data structur\u00e9, sponsoris\u00e9 et financ\u00e9(3 ans \/ 10M\u20ac)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f3e96 e-con-full e-flex e-con e-child\" data-id=\"51f3e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b59b6ab elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b59b6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 use cases en production (dont fiabilisation des ventes \u00e0 J+1)\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b83ca e-con-full e-flex e-con e-child\" data-id=\"40b83ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfca049 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"dfca049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 data products mis en \u0153uvre\net support\u00e9s par une organisation datamesh<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01cd6d scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"d01cd6d\" data-element_type=\"container\" data-e-type=\"container\" id=\"etdemain\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f98eeb e-con-full e-flex e-con e-child\" data-id=\"1f98eeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e27990 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4e27990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et demain ? <\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe4eb5 e-con-full e-flex e-con e-child\" data-id=\"ffe4eb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3414250 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3414250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un passage \u00e0 l\u2019\u00e9chelle permettant \u00e0 chaque utilisateur m\u00e9tier \u2013 en central et territoires \u2013 de consommer, croiser, exposer des donn\u00e9es fiables et en confiance (respect de la r\u00e9glementation et protection du secret d\u2019affaire).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e63c3 elementor-widget elementor-widget-image\" data-id=\"d2e63c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"504\" height=\"504\" src=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16.png\" class=\"attachment-large size-large wp-image-539\" alt=\"\" srcset=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16.png 504w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16-300x300.png 300w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16-150x150.png 150w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-930ce8e e-con-full e-flex e-con e-child\" data-id=\"930ce8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41883e0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"41883e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus ? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850d1ea btn-icon-effect elementor-widget elementor-widget-button\" data-id=\"850d1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/le-cabinet\/nos-associes\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"21\" viewBox=\"0 0 20 21\" fill=\"none\"><path d=\"M17.3172 10.9425L11.6922 16.5675C11.5749 16.6848 11.4159 16.7507 11.25 16.7507C11.0841 16.7507 10.9251 16.6848 10.8078 16.5675C10.6905 16.4503 10.6247 16.2912 10.6247 16.1253C10.6247 15.9595 10.6905 15.8004 10.8078 15.6832L15.3664 11.1253H3.125C2.95924 11.1253 2.80027 11.0595 2.68306 10.9423C2.56585 10.8251 2.5 10.6661 2.5 10.5003C2.5 10.3346 2.56585 10.1756 2.68306 10.0584C2.80027 9.9412 2.95924 9.87535 3.125 9.87535H15.3664L10.8078 5.31753C10.6905 5.20026 10.6247 5.0412 10.6247 4.87535C10.6247 4.7095 10.6905 4.55044 10.8078 4.43316C10.9251 4.31588 11.0841 4.25 11.25 4.25C11.4159 4.25 11.5749 4.31588 11.6922 4.43316L17.3172 10.0582C17.3753 10.1162 17.4214 10.1851 17.4529 10.261C17.4843 10.3369 17.5005 10.4182 17.5005 10.5003C17.5005 10.5825 17.4843 10.6638 17.4529 10.7397C17.4214 10.8156 17.3753 10.8845 17.3172 10.9425Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez nos 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