{"id":10836,"date":"2025-03-27T10:00:00","date_gmt":"2025-03-27T09:00:00","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=10836"},"modified":"2026-02-19T10:30:38","modified_gmt":"2026-02-19T09:30:38","slug":"etude-ia-generative-reussir-enfin-a-creer-de-la-valeur-a-l-echelle","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/publications\/etude\/etude-ia-generative-reussir-enfin-a-creer-de-la-valeur-a-l-echelle","title":{"rendered":"\u00c9tude \u2013 IA g\u00e9n\u00e9rative : r\u00e9ussir (enfin) \u00e0 cr\u00e9er de la valeur \u00e0 l\u2019\u00e9chelle"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10836\" class=\"elementor elementor-10836\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fca7baa e-con-full e-flex e-con e-parent\" data-id=\"7fca7baa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a83577 elementor-widget elementor-widget-text-editor\" data-id=\"51a83577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019intelligence artificielle g\u00e9n\u00e9rative, incarn\u00e9e par des outils comme ChatGPT, a rapidement capt\u00e9 l\u2019attention du grand public et des entreprises. Depuis son lancement en novembre 2022, ChatGPT a connu une adoption fulgurante, atteignant 400 millions d\u2019utilisateurs hebdomadaires \u00e0 ce jour. Cette technologie promet de transformer divers secteurs en am\u00e9liorant l\u2019efficacit\u00e9 et la cr\u00e9ativit\u00e9. Cependant, malgr\u00e9 cet engouement, des questions subsistent quant \u00e0 sa capacit\u00e9 \u00e0 cr\u00e9er de la valeur \u00e0 grande \u00e9chelle pour les organisations.<\/p><p>Eurogroup Consulting et\u00a0<a href=\"https:\/\/www.lajavaness.com\/\">La Javaness<\/a>\u00a0ont men\u00e9 entre novembre 2024 et janvier 2025 une \u00e9tude sur l\u2019utilisation de l\u2019<a href=\"https:\/\/eurogroupconsulting.devactualites\/publications\/intelligence-artificielle-de-la-theorie-a-la-pratique\/\">IA g\u00e9n\u00e9rative<\/a>\u00a0aupr\u00e8s de 46 organisations, parmi lesquelles des grands groupes internationaux, des ETIs et des organismes publics et les secteurs couverts, divers, incluaient l\u2019industrie, l\u2019\u00e9nergie, les services, les transports, le secteur public ainsi que la banque et les services financiers.<\/p><p>Une \u00e9tude qui r\u00e9v\u00e8le que l\u2019adoption de l\u2019IA g\u00e9n\u00e9rative est encore largement exp\u00e9rimentale. Bien que toutes les organisations interrog\u00e9es montrent un vif int\u00e9r\u00eat pour cette technologie, plus de 95 % des projets sont encore \u00e0 un stade pilote ou en cours de passage \u00e0 l\u2019\u00e9chelle. Les investissements, parfois de plusieurs millions d\u2019euros, sont frein\u00e9s par des obstacles technologiques, organisationnels, culturels et humains. La majorit\u00e9 des initiatives ont \u00e9t\u00e9 lanc\u00e9es il y a moins d\u2019un an, et les organisations peinent \u00e0 passer de l\u2019exp\u00e9rimentation \u00e0 une adoption \u00e0 grande \u00e9chelle.<\/p><h3><strong>Un engouement certain mais une adoption encore exp\u00e9rimentale<\/strong><\/h3><p>L\u2019IA g\u00e9n\u00e9rative suscite un int\u00e9r\u00eat massif dans les organisations, mais son int\u00e9gration reste encore en phase exploratoire. Toutes les entreprises et organisations publiques ayant particip\u00e9 \u00e0 notre benchmark ont exprim\u00e9 un vif int\u00e9r\u00eat pour cette technologie, et pourtant, la majorit\u00e9 des initiatives restent r\u00e9centes \u2013 souvent lanc\u00e9es il y a moins d\u2019un an.<\/p><p>Sur notre \u00e9chantillon, plus de 95% des projets sont encore \u00e0 un stade de pilote ou sont en cours de passage \u00e0 l\u2019\u00e9chelle. Malgr\u00e9 des investissements significatifs \u2013 parfois de plusieurs millions d\u2019euros \u2013 les d\u00e9fis freinant un d\u00e9ploiement \u00e0 grande \u00e9chelle d\u00e9passent largement la seule question budg\u00e9taire. Les organisations sont confront\u00e9es \u00e0 des obstacles technologiques, organisationnels, culturels et humains, rendant encore incertaine une adoption compl\u00e8te et p\u00e9renne.<\/p><h3><strong>Des strat\u00e9gies diff\u00e9renci\u00e9es d\u2019encadrement des outils d\u2019IA g\u00e9n\u00e9rative<\/strong><\/h3><p class=\"p1\">L\u2019encadrement de l\u2019acc\u00e8s et l\u2019accompagnement \u00e0 l\u2019utilisation des outils de l\u2019IA g\u00e9n\u00e9rative varie d\u2019une organisation \u00e0 l\u2019autre. L\u2019\u00e9chantillon \u00e9tudi\u00e9 fait ressortir trois strat\u00e9gies d\u2019encadrement des outils d\u2019IA g\u00e9n\u00e9rative.<\/p><p>D\u2019abord, il faut encadrer l\u2019acc\u00e8s aux outils grand public sous conditions : de nombreuses organisations autorisent l\u2019utilisation d\u2019outils grand public comme ChatGPT ou Copilot, mais dans un cadre strict. Des chartes d\u2019utilisation pr\u00e9cisent les bonnes pratiques et les risques li\u00e9s \u00e0 la confidentialit\u00e9 et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es.<\/p><p>Autre strat\u00e9gie principale : accompagner les utilisateurs pour les former aux usages des outils d\u2019IA g\u00e9n\u00e9rative : certaines organisations combinent l\u2019acc\u00e8s aux outils avec des programmes de formation pour aider les utilisateurs \u00e0 tirer le meilleur parti de ces technologies tout en minimisant les risques. Ces formations couvrent des sujets tels que la compr\u00e9hension de l\u2019IA, les bonnes pratiques de prompt engineering et l\u2019utilisation responsable des ressources.<\/p><p>Last but not least : d\u00e9velopper des outils internes s\u00e9curis\u00e9s : Pour ma\u00eetriser leurs donn\u00e9es, certaines organisations d\u00e9veloppent des solutions d\u2019IA g\u00e9n\u00e9rative en environnement restreint et s\u00e9curis\u00e9. Ces plateformes servent des usages bureautiques et m\u00e9tiers, avec des formations sp\u00e9cifiques pour les utilisateurs.<\/p><h3><strong>Malgr\u00e9 des gains de productivit\u00e9 au niveau des individus, la cr\u00e9ation de valeur \u00e0 l\u2019\u00e9chelle des organisations reste incertaine<\/strong><\/h3><p>Les outils d\u2019IA g\u00e9n\u00e9rative permettent des gains de productivit\u00e9 significatifs \u00e0 l\u2019\u00e9chelle individuelle. Les utilisateurs r\u00e9guliers rapportent des \u00e9conomies de temps de quelques heures par semaine. Cependant, ces gains ne se traduisent pas toujours par une cr\u00e9ation de valeur \u00e0 l\u2019\u00e9chelle organisationnelle. Les dirigeants per\u00e7oivent l\u2019IA g\u00e9n\u00e9rative comme un levier strat\u00e9gique, mais la structuration d\u2019une int\u00e9gration efficace reste un d\u00e9fi. Les secteurs comme l\u2019IT, le marketing, la gestion des risques et de la fraude, ainsi que les m\u00e9tiers juridiques montrent une adoption plus avanc\u00e9e, int\u00e9grant l\u2019IA g\u00e9n\u00e9rative dans leurs pratiques quotidiennes. Des cas d\u2019usage sp\u00e9cifiques ont d\u00e9j\u00e0 montr\u00e9 comment l\u2019IA permet d\u2019automatiser certaines t\u00e2ches, comme l\u2019auto-compl\u00e9tions de code (le plus g\u00e9n\u00e9ralis\u00e9), ou encore la gestion des incidents, la documentation du code ou l\u2019analyse des logs, r\u00e9duisant le temps de r\u00e9ponse et augmentant l\u2019efficacit\u00e9 des \u00e9quipes.<\/p><h3><strong>Les quatre d\u00e9fis majeurs pour le d\u00e9ploiement de l\u2019IA g\u00e9n\u00e9rative<\/strong><\/h3><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p class=\"p1\">Les organisations de l\u2019\u00e9chantillon partagent largement quatre d\u00e9fis fondamentaux \u00e0 prendre en compte pour le d\u00e9ploiement \u00e0 grande \u00e9chelle des solutions d\u2019IA g\u00e9n\u00e9rative. L\u2019objectif est de s\u2019assurer \u00e0 la fois d\u2019une adoption efficace et durable mais aussi d\u2019une strat\u00e9gie \u00e9quilibr\u00e9e combinant innovation, performance et responsabilit\u00e9, permettant de tirer pleinement parti des opportunit\u00e9s de cette technologie, tout en ma\u00eetrisant ses co\u00fbts et ses impacts.<\/p><\/div><\/div><div class=\"standard-arrow list-divider bullet-top\"><ul><li><strong>Rentabilit\u00e9 et prise de risque, trouver le bon \u00e9quilibrre<\/strong>\u00a0: Le co\u00fbt d\u2019impl\u00e9mentation des solutions d\u2019IA g\u00e9n\u00e9rative est \u00e9lev\u00e9, et une rentabilit\u00e9 imm\u00e9diate est rarement garantie. Les organisations doivent \u00e9quilibrer co\u00fbt, performance et retour sur investissement, en adoptant une approche pragmatique pour maximiser les gains \u00e0 long terme.<\/li><li><strong>Data : passer le cap de la gouvernance des donn\u00e9es<\/strong>\u00a0: La qualit\u00e9, l\u2019acc\u00e8s et la s\u00e9curit\u00e9 des donn\u00e9es sont cruciaux. Les mod\u00e8les d\u2019IA g\u00e9n\u00e9rative n\u00e9cessitent des volumes massifs de donn\u00e9es, souvent dispers\u00e9es et de qualit\u00e9 in\u00e9gale. Une gouvernance efficace des donn\u00e9es est essentielle pour garantir des r\u00e9sultats pertinents et conformes aux r\u00e9glementations.<\/li><li><strong>D\u00e9pendance technologique et souverainet\u00e9 num\u00e9rique<\/strong>\u00a0: La d\u00e9pendance aux grandes entreprises technologiques, principalement am\u00e9ricaines, pose des risques de s\u00e9curit\u00e9 et de contr\u00f4le des donn\u00e9es. Moins d\u2019un quart des organisations favorisent l\u2019utilisation d\u2019un \u00e9cosyst\u00e8me local souverain, malgr\u00e9 les initiatives pour promouvoir une IA souveraine.<\/li><li>I<strong>mpact environnemental, un d\u00e9fi sous-estim\u00e9<\/strong>\u00a0: L\u2019IA g\u00e9n\u00e9rative est \u00e9nergivore, avec une empreinte carbone significative. La ma\u00eetrise de cet impact passe par l\u2019optimisation des mod\u00e8les, l\u2019utilisation d\u2019infrastructures \u00e9cologiques et une utilisation raisonn\u00e9e de l\u2019IA.<\/li><\/ul><p>\u00a0<\/p><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>L\u2019IA g\u00e9n\u00e9rative impressionne par la rapidit\u00e9 de sa diffusion, son adoption \u00e0 l\u2019\u00e9chelle individuelle et les gains de productivit\u00e9 diffus qu\u2019elle permet. Si son usage reste encore exp\u00e9rimental \u00e0 l\u2019\u00e9chelle, son d\u00e9ploiement dans les organisations devrait conna\u00eetre une croissance acc\u00e9l\u00e9r\u00e9e, plus rapide encore que celle de l\u2019IA traditionnelle. Toutefois, pour maximiser son impact et obtenir des gains de performance \u00e0 l\u2019\u00e9chelle, il est essentiel que les organisations ciblent des usages m\u00e9tiers sp\u00e9cifiques, o\u00f9 la valeur ajout\u00e9e est la plus forte, par exemple la DSI, le service client et usager, le marketing ou encore l\u2019analyse financi\u00e8re. Mais pour que ces gains se traduisent par un retour sur investissement concret, il faudra mener les transformations m\u00e9tiers, mesurer pr\u00e9cis\u00e9ment la performance des solutions et ajuster leur utilisation en fonction des r\u00e9sultats observ\u00e9s. Par ailleurs, les enjeux de souverainet\u00e9 num\u00e9rique et de d\u00e9pendance technologique ne peuvent \u00eatre ignor\u00e9s. La question n\u2019est plus de savoir si elle va s\u2019imposer, mais comment les organisations peuvent l\u2019adopter de mani\u00e8re durable et strat\u00e9gique.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les d\u00e9fis cl\u00e9s et leviers pour r\u00e9ussir \u00e0 cr\u00e9er de la valeur \u00e0 l\u2019\u00e9chelle dans les organisations gr\u00e2ce \u00e0 l\u2019IA g\u00e9n\u00e9rative.<\/p>\n","protected":false},"author":9,"featured_media":10849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-10836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude - IA g\u00e9n\u00e9rative : r\u00e9ussir (enfin) \u00e0 cr\u00e9er de la valeur \u00e0 l\u2019\u00e9chelle<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les d\u00e9fis cl\u00e9s et leviers pour r\u00e9ussir \u00e0 cr\u00e9er de la valeur \u00e0 l\u2019\u00e9chelle dans les organisations gr\u00e2ce \u00e0 l\u2019IA g\u00e9n\u00e9rative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurogroupconsulting.com\/publications\/etude\/etude-ia-generative-reussir-enfin-a-creer-de-la-valeur-a-l-echelle\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude - IA g\u00e9n\u00e9rative : r\u00e9ussir (enfin) \u00e0 cr\u00e9er de la valeur \u00e0 l\u2019\u00e9chelle\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les 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